Short-form content case study
The Most Followed and Weirdest Cold Calling Trainer · Instagram Reels
Nov 2025 - Mar 2026 · his 8 biggest reels from 2 rounds · 10+ months working together
Giulio teaches cold calling and B2B sales. One of the most competitive niches on the internet. We turned his content into 2.48 million views, with one reel passing 1 million. Same lessons he always taught. Packaged like something people want to watch.
Views per reel · top 8 · in posting order
Two breakout hits (1.02M and 549K) pulled in the new audience. The other six kept winning after them.
Same idea · different packaging
The original was a talking head video. Solid idea, but it only got 109K views. We re-shot the same script as a clone video, Giulio arguing with himself on screen. It blew up. Same words, new package, over 1 million views.
The strategy I built
Split-screen skits that show the skill gap. $3K caller vs $15K caller. You see the gap in two seconds and you have to know how it ends.
Tier lists. 60-second objection breakdowns. Live cold call roleplays. Formats his audience learns to expect and comes back for.
Every script has to win its first two seconds. "Would I completely ruin your Tuesday if I mentioned this is a sales call?" If the hook can't stop the scroll, the video doesn't get made.
Cold calling is dry. The videos aren't. Memes and characters pull in people from outside the B2B bubble, without losing the coaching message.
Top performers
A bold opener, then rapid-fire objection handling people rewatch to catch it all.
Office memes broke it clean out of the B2B bubble.
Rankings start arguments. Arguments mean comments.
So much value per second that people save it and send it to their team.
Each row links to the live reel on Instagram.
Book a call and I'll show you what this exact system looks like on your account.
You'll leave with the first 3 things I'd test on your account, whether we work together or not.